Madison, WI Travel Guide for 2025

Discover Madison, WI, a vibrant and picturesque city that effortlessly blends natural beauty with urban sophistication. Nestled around iconic lakes and lush parks, the city is a haven for outdoor enthusiasts. Madison is also renowned for its eclectic culinary scene, rich cultural heritage, and lively arts community. The University of Wisconsin-Madison infuses the city with youthful energy and innovation, making it a hotspot for cutting-edge trends. Explore must-see attractions like the majestic Wisconsin State Capitol and the bustling Dane County Farmers' Market. Whether you're savoring the local cheese curds or exploring the city's numerous bike trails, Madison guarantees a memorable visit. Check out what's trending now on TikTok for a fresh perspective on what to experience in this inviting Midwestern gem.

Madison, WI
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Visit the Dane County Farmers' Market

Visit the Dane County Farmers' Market

Start your morning at the Dane County Farmers’ Market around the Capitol Square. It's a great place to grab breakfast or brunch from local vendors and experience local produce and crafts.

Take a Tour of the State Capitol

Take a Tour of the State Capitol

After visiting the farmers' market, tour the Wisconsin State Capitol. The building is architecturally stunning, and you can explore it on your own or take a guided tour, including the observation deck with panoramic views.

Explore State Street

Explore State Street

Walk down State Street from the Capitol towards the University of Wisconsin. This pedestrian street is lined with shops, cafes, restaurants, and is home to a vibrant and diverse shopping area with a college town feel.

Visit the University of Wisconsin-Madison Campus

Visit the University of Wisconsin-Madison Campus

Stroll through the historic campus of UW-Madison. Highlights include Bascom Hill, the Memorial Union Terrace with its lakefront views, and the Lakeshore Path for a scenic walk.

Check Out Olbrich Botanical Gardens

Check Out Olbrich Botanical Gardens

For a natural escape, visit the Olbrich Botanical Gardens. The gardens include 16 acres of outdoor display gardens and an indoor Bolz Conservatory filled with tropical plants and unique birds.

Enjoy the Local Food and Drink

Enjoy the Local Food and Drink

Madison is known for its cheese curds and brandy old-fashioneds. Try local favorites like The Old Fashioned or State Street Brats for a truly Wisconsin dining experience.

Recommended Explorations

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    Wisconsin State Capitol

    The Wisconsin State Capitol is a stunning architectural masterpiece with its iconic dome, offering guided tours that provide insight into the state's history and government while providing panoramic views of Madison from its observation deck.
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    Olbrich Botanical Gardens

    Olbrich Botanical Gardens is a serene escape featuring beautifully landscaped gardens, a serene Thai Pavilion, and a year-round tropical conservatory, making it a perfect spot for nature lovers and tranquility seekers.
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    Henry Vilas Zoo

    Henry Vilas Zoo offers a family-friendly experience with free admission, housing a diverse collection of animals and engaging exhibits that educate the public about wildlife conservation.
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    Memorial Union Terrace

    Memorial Union Terrace is a lively cultural hub where visitors can enjoy live music, stunning sunsets over Lake Mendota, and the atmosphere of a vibrant university community with delicious food and beverages available.
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    Chazen Museum of Art

    Chazen Museum of Art offers a diverse and captivating collection of art pieces ranging from ancient to contemporary, providing an enriching experience for art enthusiasts and showcasing rotating exhibits that keep the experience fresh and engaging.
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    Monona Terrace

    Monona Terrace, designed by Frank Lloyd Wright, is an architectural marvel and convention center offering beautiful views of Lake Monona, architectural tours, and a variety of cultural and community events throughout the year.
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    Madison Children's Museum

    Madison Children's Museum is an interactive and educational destination that provides hands-on exhibits and activities for children of all ages, encouraging creativity, exploration, and learning through play.
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Local Events & Happenings


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Stay Recommendations

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    The Edgewater Hotel

    The Edgewater Hotel

    This luxurious hotel offers unique lakeside views, a rich history, and modern amenities, including a spa and rooftop terrace, providing an unforgettable stay in the heart of Madison.
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  • HotelRED

    Located near the University of Wisconsin, this boutique hotel features contemporary design, eco-friendly practices, and vibrant art displays, making it a standout for those seeking style and sustainability.
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  • Graduate Madison

    Inspired by the collegiate spirit of Madison, this thematic hotel offers unique decor and a rooftop bar with sweeping views of the cityscape, perfect for travelers looking for a playful yet sophisticated atmosphere.
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    The Madison Concourse Hotel

    The Madison Concourse Hotel

    Situated just steps from the State Capitol, this hotel provides modern comfort with superb amenities, including a renowned restaurant and an elegant whiskey lounge, catering to both business and leisure travelers.
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    AC Hotel by Marriott Madison Downtown

    AC Hotel by Marriott Madison Downtown

    A chic, European-inspired hotel offering sleek design, panoramic city views from its upscale rooftop restaurant and bar, and easy access to Madison's downtown attractions.
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